Check out why Kohl's CEO Kevin Mansell is so bullish on their Yes2You loyalty program. “They tend to be from our most engaged customer segment,” Mansell noted. “During the first quarter, over half of transactions were loyalty transactions. We continue to see that loyalty members are shopping more often and spending more with each trip..."
Loyalty focused publication Colloquy reports that if you want to be a success with millennials, you must stay up to date on technology. "47% millennials say they were introduced to a brand through someone else’s social media activity – tweets, follows, pins or likes – and a full 55% say that app stores have helped them discover brands."